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Contentory > Celebrity > Sydney Sweeney and Scooter Braun Explained What Fans Need to Know
Celebrity

Sydney Sweeney and Scooter Braun Explained What Fans Need to Know

By Michael Bennett Published September 28, 2026 21 Min Read
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Sydney Sweeney and Scooter Braun
Sydney Sweeney and Scooter Braun
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Sydney Sweeney and Scooter Braun have become one of the more closely watched celebrity couples of 2026. Sweeney is an acclaimed actress and producer known for Euphoria, The White Lotus, Anyone But You, and The Housemaid. Braun built his reputation in the music industry as an entrepreneur and talent manager who helped develop the careers of Justin Bieber and Ariana Grande. Their paths first crossed publicly in 2025, and what initially appeared to be a casual connection developed into a serious relationship over the following year.

Contents
Quick Bio Sydney Sweeney and Scooter Braun Who Is Sydney Sweeney?Who Is Scooter Braun?How Sydney Sweeney and Scooter Braun MetWhen Did They Start Dating?Their Relationship Became More Public in 2026What Sydney Sweeney Has Shared About BraunWhat Scooter Braun Has Said About SydneyTheir Relationship and Sydney’s CareerSydney Sweeney’s Expanding CareerScooter Braun’s Career After Artist ManagementBraun’s Family and Sweeney’s Personal LifeTheir 2026 Travel and Public AppearancesIs Scooter Braun Involved in Sydney Sweeney’s Career?What Makes Sydney Sweeney and Scooter Braun’s Relationship Notable?ConclusionFrequently Asked QuestionsAre Sydney Sweeney and Scooter Braun dating?When did Sydney Sweeney and Scooter Braun meet?When did Sydney Sweeney and Scooter Braun become serious?Did Sydney Sweeney and Scooter Braun go public?Who is Scooter Braun?Is Scooter Braun still with HYBE?Are Sydney Sweeney and Scooter Braun married?

Their story has also attracted attention because both were entering important new chapters when they became connected. Sweeney had ended her long-term engagement to Jonathan Davino and was expanding her work as an actor and producer. Braun had stepped away from day-to-day artist management and later left the HYBE board while continuing in an advisory capacity. By September 2026, multiple entertainment reports described Sweeney and Braun as deeply committed, while recent coverage also reported that Sweeney had begun spending time with Braun’s children.

Quick Bio Sydney Sweeney and Scooter Braun

DetailSydney SweeneyScooter Braun
Full NameSydney Bernice SweeneyScott Samuel Braun
Known ForActing and producingMusic management, entrepreneurship and investments
Birth Year19971981
NationalityAmericanAmerican
ProfessionActress, ProducerEntrepreneur, Executive, Investor
BreakthroughEuphoria and The White LotusArtist management and discovery
Major Career WorkEuphoria, Anyone But You, The HousemaidJustin Bieber, Ariana Grande and other artists
Production CompanyFifty-Fifty FilmsIthaka Management Group
RelationshipPartner of Scooter BraunPartner of Sydney Sweeney
Relationship BeganReported connection in 2025Reported connection in 2025
Public Relationship StatusSerious relationship reported in 2026Serious relationship reported in 2026
Previous RelationshipEngaged to Jonathan DavinoMarried to Yael Cohen
ChildrenNo publicly reported childrenThree children
Current Career FocusActing and producingBusiness, investments and strategic advisory work
Notable 2026 DevelopmentGundam production and The Housemaid’s Secret announcedLeft HYBE board while remaining an advisor
Sydney Sweeney
Sydney Sweeney

Who Is Sydney Sweeney?

Sydney Sweeney is an American actress and producer who has developed from television roles into one of Hollywood’s most visible young performers. She gained major attention through HBO’s Euphoria, where she plays Cassie Howard, and also appeared in The White Lotus. Her film work expanded with projects including Anyone But You, Immaculate, Madame Web, and The Housemaid. Alongside acting, she founded Fifty-Fifty Films and began taking a more active role in producing projects that interested her.

Sweeney has also become increasingly involved in shaping her own career rather than relying exclusively on acting roles. Anyone But You became a significant commercial success, while Immaculate allowed her to revive a project she had encountered years earlier. She later starred in The Housemaid, and Netflix confirmed in 2026 that she is part of the cast of its live-action Gundam adaptation. Her next major project, The Housemaid’s Secret, is scheduled for December 2027 and will reunite her with director Paul Feig.

Scooter Braun
Scooter Braun

Who Is Scooter Braun?

Scooter Braun is an American entrepreneur and entertainment executive whose career has largely centered on music, artist development, investments, and business strategy. His official biography identifies him as the person who discovered and helped develop artists including Justin Bieber and Ariana Grande. Over his career, he also worked with performers such as Usher, Demi Lovato, J Balvin, Tori Kelly, and The Kid LAROI. His business activities eventually expanded beyond artist management into technology, investments, entertainment, and other sectors.

Braun’s business career changed significantly after HYBE acquired his Ithaca Holdings in 2021. He subsequently became involved in HYBE’s American operations and later served as CEO of HYBE America. In 2024, Braun announced that he was retiring from artist management after more than two decades in that field. He left the HYBE America CEO role in 2025 and later departed HYBE’s board in 2026, although the company said he would continue working with it as an advisor.

How Sydney Sweeney and Scooter Braun Met

The public timeline of Sweeney and Braun’s relationship begins in 2025. According to PEOPLE’s reporting, the two connected in Venice around the time of Jeff Bezos and Lauren Sánchez’s wedding celebrations in June 2025. ELLE’s relationship timeline similarly places their first known connection during the Venice events. Their early interaction was described as casual, and neither immediately presented the relationship publicly as a serious romance.

The circumstances surrounding their first meeting generated attention because both were already prominent figures in their respective industries. Sweeney had become an increasingly important Hollywood actress and producer, while Braun had spent years operating at the highest levels of the music business. PEOPLE later reported that their relationship began as a friendship and developed gradually. A source described them as initially surprised by the relationship, while later reporting characterized the pair as increasingly committed.

When Did They Start Dating?

The first major reports about their romance surfaced in late summer 2025. PEOPLE reported in September that Sweeney and Braun were casually seeing each other after being connected in Italy. At that stage, reports emphasized that the relationship was not being presented as an exclusive or highly serious commitment. Sweeney had also recently ended her engagement to Jonathan Davino, with reports of their split emerging earlier in 2025.

By December 2025, the tone of reporting had changed. PEOPLE reported that the relationship had become serious and that the couple were in a committed relationship. Later coverage from ELLE documented additional public appearances and described the relationship as progressing through the beginning of 2026. The change from casual dating to a committed partnership therefore happened over several months rather than through one public announcement.

Their Relationship Became More Public in 2026

Sweeney and Braun gradually became more visible together during 2026. Braun accompanied Sweeney to the Euphoria Season 3 premiere in Los Angeles in April. Around the same period, Sweeney posted a photograph of the pair on Instagram, marking a significant change from their earlier low-profile approach. Braun reposted her story, further confirming their relationship to their social-media audiences.

Their public appearances continued throughout the year. They were seen together at Stagecoach, attended an NBA Finals game in New York, and appeared together during trips and vacations. Sweeney also posted photographs involving Braun on social media, including images from a New Zealand trip. These public appearances gave fans a clearer picture of their relationship while still leaving many private details away from the spotlight.

What Sydney Sweeney Has Shared About Braun

Sweeney has gradually become more open about her relationship with Braun through social media. For his 45th birthday in June 2026, she shared photographs of them together and posted affectionate messages about him. Her posts described Braun warmly and emphasized the positive effect she associated with their relationship. These posts were significant because they represented direct public acknowledgment from Sweeney rather than relying only on photographs or anonymous sources.

The actress has also previously discussed the difficulty of experiencing relationships while living under intense public attention. In a Cosmopolitan interview cited by ELLE, Sweeney explained that dating can become complicated when millions of people form opinions about a celebrity’s private life. Her comments provided context for why she might have chosen to keep her relationship with Braun relatively private during its early stages.

What Scooter Braun Has Said About Sydney

Braun has also spoken publicly about their relationship. In a May 2026 interview discussed by ELLE, he described the relationship as one of the biggest surprises in his life and praised Sweeney’s qualities. He also spoke positively about her performance in Euphoria. His comments marked one of the clearest moments when Braun personally addressed their relationship rather than allowing photographs and entertainment reports to speak for them.

Braun’s public comments have generally focused on admiration and support rather than details about their private life. PEOPLE reported that he has supported Sweeney’s career and accompanied her on work-related trips and public appearances. Another entertainment report characterized him as emotionally invested in her career. These claims come from sources and interviews rather than from a formal joint statement about their relationship.

Their Relationship and Sydney’s Career

One recurring theme in coverage of Sweeney and Braun is his reported interest in her professional ambitions. Sweeney has increasingly moved beyond acting into producing, brand partnerships, and business ventures. Her production company, Fifty-Fifty Films, has given her greater involvement in selecting and developing projects. Her career therefore extends beyond simply accepting roles offered by studios.

In September 2026, Puck reported that Braun played a role in Sweeney’s move to CAA after she left Paradigm. According to the report, Braun arranged a dinner between Sweeney and CAA executive Kevin Huvane. Puck cited multiple sources, while another source disputed the characterization that Braun had bypassed Sweeney’s longtime representatives. Because the accounts differ, the reported role should be treated as an attributed claim rather than an established fact.

Sydney Sweeney’s Expanding Career

Sweeney’s career has continued to develop rapidly alongside her relationship with Braun. She remains associated with Euphoria, and her film career has expanded through both commercial and independent projects. Her role in The Housemaid placed her at the center of a successful psychological thriller, while the planned sequel The Housemaid’s Secret will bring her back as Millie. Lionsgate has announced a December 17, 2027 release for the sequel.

Her producing ambitions are also becoming increasingly important. Fifty-Fifty Films has backed projects in which Sweeney has starred, including Anyone But You and Immaculate. Netflix’s 2026 announcement about the live-action Gundam movie also identified Sweeney among its producers alongside other members of the production team. These developments show that she is building a career that includes creative and business responsibilities as well as acting.

Scooter Braun’s Career After Artist Management

Braun’s professional life has also changed considerably. After spending more than 20 years as an artist manager, he announced in 2024 that he was ending that chapter of his career. His next phase centered more heavily on executive leadership, investments, and strategic business activities. His official biography now identifies him as chairman of Ithaka Management Group and an investor across entertainment, technology, real estate, art, and other areas.

His relationship with HYBE also evolved. Braun stepped down as CEO of HYBE America in 2025 and later left HYBE’s board in 2026. HYBE confirmed that he would continue working with the company as an advisor. That transition means Braun’s current professional identity is broader than the artist-manager role that originally made him famous.

Braun’s Family and Sweeney’s Personal Life

Braun was previously married to Yael Cohen. PEOPLE reports that the former couple separated in 2021 and finalized their divorce in 2022. They share three children. His family life has therefore remained an important part of his personal world, particularly as his professional priorities have changed.

Sweeney had previously been engaged to Jonathan Davino, with their split reported in 2025. Her relationship with Braun began several months after that breakup, according to the published timeline. By September 2026, PEOPLE reported that Sweeney had begun spending time with Braun’s children, describing that development as evidence of the relationship’s increasing seriousness. This remains a private family matter, so details beyond those publicly reported should not be assumed.

Their 2026 Travel and Public Appearances

Travel has become a recurring part of Sweeney and Braun’s public relationship. They have been photographed together in different locations during 2026, including New York, California, and international destinations. Sweeney shared images from a New Zealand trip in July, while other reports documented their time together during the summer. Their travel has given fans occasional glimpses into the relationship without revealing every aspect of their private life.

In September 2026, the pair reportedly returned to Venice, the location associated with the beginning of their relationship. PEOPLE reported that they visited the Italian city nearly a year after their first connection there. According to a source cited by the publication, the return had personal significance for the couple. The report also said that Sweeney enjoys having Braun accompany her during work travel.

Is Scooter Braun Involved in Sydney Sweeney’s Career?

The question of Braun’s professional involvement has become more relevant as Sweeney’s career expands. Reports have described him as supportive of her work, and his comments about her acting have shown that he follows her projects closely. PEOPLE also reported that he has traveled with her for work and attended professional events such as the Euphoria Season 3 premiere. Those actions demonstrate personal support, but they do not automatically mean that he manages her career.

The reported CAA episode has generated additional speculation. Puck reported that Braun helped facilitate a meeting with CAA during Sweeney’s agency transition, while another source disputed the suggestion that he circumvented people already involved in her representation. The distinction matters because Sweeney’s career decisions ultimately involve her own representatives and business team. At present, Braun’s reported influence should therefore be described as a claim about one episode rather than a formal management role.

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What Makes Sydney Sweeney and Scooter Braun’s Relationship Notable?

The relationship attracts attention partly because Sweeney and Braun operate in different areas of entertainment. She is primarily known for acting and producing, while Braun built his reputation through music management, entrepreneurship, and investments. Their professional backgrounds rarely overlap directly, yet both understand the pressures surrounding celebrity careers. That shared understanding has been cited in reporting as one factor contributing to their connection.

Their relationship also developed during periods of major personal and professional change. Sweeney was moving beyond her previous engagement and building a larger production career. Braun was moving away from traditional artist management and toward a broader executive and investment role. Their relationship consequently developed while both were redefining important parts of their public lives.

Their relationship has nevertheless created some professional overlap in public perception. Braun’s reported support for Sweeney’s career has become a recurring theme in entertainment coverage, while Sweeney’s growing production ambitions have given her a business profile that extends beyond acting. Neither should be reduced to the other’s career, however. Both had established significant professional identities before they became romantically linked.

Conclusion

Sydney Sweeney and Scooter Braun’s relationship developed from a reported connection in Venice in 2025 into a serious partnership by 2026. Early reports described their relationship as casual, but later coverage documented increasing commitment, public appearances, social-media posts, travel, and involvement with each other’s lives. PEOPLE’s September 2026 reporting described them as very serious and noted that Sweeney had begun spending time with Braun’s children.

Their story is also about two established entertainment figures entering new professional chapters. Sweeney continues expanding from acting into producing and major film projects, while Braun has moved from artist management into broader business and advisory work. Reports about Braun’s involvement in Sweeney’s CAA move remain attributed and include differing accounts. For fans, the clearest picture is therefore a serious celebrity relationship between two independently established entertainment professionals, with much of their private life still outside the public record.

Frequently Asked Questions

Are Sydney Sweeney and Scooter Braun dating?

Yes. As of September 2026, PEOPLE and other entertainment outlets report that Sydney Sweeney and Scooter Braun are in a serious, committed relationship.

When did Sydney Sweeney and Scooter Braun meet?

They were first publicly linked after connecting in Venice during events surrounding Jeff Bezos and Lauren Sánchez’s wedding in June 2025.

When did Sydney Sweeney and Scooter Braun become serious?

Reports indicate that their relationship became more serious toward the end of 2025. By December, PEOPLE described them as being in a committed relationship.

Did Sydney Sweeney and Scooter Braun go public?

Yes. They became increasingly public during 2026, including Sweeney sharing photographs of Braun on Instagram and Braun accompanying her to the Euphoria Season 3 premiere.

Who is Scooter Braun?

Scooter Braun is an American entrepreneur and entertainment executive known for discovering and managing artists including Justin Bieber and Ariana Grande. He later expanded into investments and executive leadership.

Is Scooter Braun still with HYBE?

Braun left the HYBE board in 2026 but continues to work with the company as an advisor, according to reporting on HYBE’s filings and company statements.

Are Sydney Sweeney and Scooter Braun married?

There is no reliable public report establishing that they are married. Current reporting describes them as a serious and committed couple.

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By Michael Bennett
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Michael Bennett is a tech and business writer covering innovation, gadgets, and industry trends. He's passionate about making complex topics simple and accessible for everyday readers.

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